Posts tagged ‘Entrepreneurship’
It is that time of year again. P@SHA is on the lookout for innovators in the tech space. We want to recognize and celebrate innovation in the ICT space. This is our 10th year and we are really excited because we know that there are many more techies – young and old – out there who have yet to be recognized. But in order for us to do that, you need to come forward. You can only win if you take part. Go to the P@SHA ICT Awards 2013 website and submit details regarding your product or service so that our panel of judges can shortlist the best of the best in each category.
The categories are divided into two distinct parts: Products and Services. There are 17 Product Categories and 12 Service Categories.
Product Categories include:
Best in Communications Applications
Best in E-Government Applications
Best in E-Learning Applications
Best in E-Health Applications
Best in E-Inclusion & E-Community Applications
Best in E-Logistics & Supply Chain Management Applications
Best in Financial Applications
Best in Green & Sustainable IT Applications
Best in Industrial Applications
Best in New Media & Entertainment
Best in Research & Development Applications
Best in Secondary Student Project
Best Startup Company
Best Tertiary Student Project
Best in Tools & Infrastructure Applications
Best in Tourism & Hospitality Applications
Note: Winners in the Product Categories will be required to represent Pakistan in the Asia Pacific ICT Awards in Hong Kong in November 2013.
Service Categories include:
Best in Animation
Best in BPO
Best in Brand Development
Best in CSR
Best in Export Growth
CIO of the Year (Private Sector)
CIO of the Year (Public Sector)
Best in Gender Diversity
Best in HR Excellence
Best in Mobile Applications
Best in Managed Services
Best in Project Management
Best in Service Innovation
Best in Social Media (IT Company)
Best in Social Media (Non-IT Company)
If you are a technology innovator, or you know of any ICT innovators across the country, make sure that all of you take part in the P@SHA ICT Awards by submitting your product or service to the P@SHA ICT Awards 2013. Deadline for entries is August 8 2013. Please don’t wait till the last moment. Apply NOW!
Very often I am asked why I put so many hours into my work at P@SHA, why whenever I am on a visit to Lahore or Islamabad I try and meet as many people as I can. Admittedly, at the end of a long day trip, I am totally wiped out. So why is it worth it? Or is it worth it at all? I think it is and the reason for that is that in every corner of this country there is interesting work being done in technology – and I love being part of it. I love talking about it. I love cheering on each and every person and company in this space because of their passion, their technical competence and the image they project of a Pakistan that is so different from the one that is projected in Western media.
of mobility. This team of young, energetic and dedicated bunch of engineers & designers have always been eager to push the boundaries of what’s possible. Their passion for mobile software and their ability to deliver engaging solutions has brought them much acclaim. Early adoption of Windows Phone 7 meant that they were one of the first companies globally to deliver an app to the Microsoft Marketplace although their expertise is not limited to Windows Phone 7. It encompasses all platforms including iOS, Android and Palm’s WebOS.
The latest in their stable of applications is Candy Pot, a simple yet addictive game. It is a new app available for the iPhone and the iPod touch. There are two versions of the game – a full version which consists of 45 levels and a lite version which comprises 15 levels. As soon as you start the app, you are introduced to the main character – TinTin.
The objective of the game is to somehow move a spherical candy to a candy pot by using the basic principles of physics. A few friends – biscuit bars, cotton candies and ice pipes – can help with the task. Some of the candies are heavier or bouncier than others. Each type of object is introduced to you at a different level of the game.
Features include 3 delicious worlds, 45 challenges, 2 awesome candy balls, 5 different objects and hundreds of hints to help you get through! This promotional video is worth watching.
Candy Pot has certainly performed well since its launch on November 18th 2011.
- Immediately after launch it was ranked in the top 50 games in more than 17 countries including US, China and India in both Puzzle and Family Category .
- It was ranked at #1 position in the Pakistani App Store for several days in both the Puzzle and Family Games Category (Above Cut The Rope and Angry Birds)
- It was amongst the top 25 in China during the Christmas/New Year holidays in both the Puzzle and Family Games Category.
- Candy Pot was amongst the top 10 in India last month in both the Puzzle and Family Games Category
Well done boys! All of us who know you are absolutely certain that this is the beginning of many more interesting apps that will top all stores worldwide.
On Tuesday, January 17, 2012 Entrepreneurs Roundtable (ERT) Pakistan is holding its kickoff event in Karachi from 7:00pm to 9:00pm at T2F 2.0 at 10C Sunset Lane 5, Phase 2 Extension DHA.
Come prepared to pitch your startup product or prototype. This is an informal meetup of entrepreneurs and promises to be a lot of fun.
So what is the objective or the thought process behind the ERT event? AR Rafiq, who is an entrepreneur from Silicon Valley, says that entrepreneurs deserve more than just 30 seconds or 3 min. to tell the story of the idea and the product that they have passionately developed out of their love for technology and nights and days without sleep or rest.
Entrepreneurs Roundtable began in Silicon Valley. The idea was for startup founders/geeks with more focus in the Software, Web, and Mobile space, to meet every month and genuinely share ideas, technical expertise, business experiences, to vent and of course to network. Sometimes ideas attract investment from other attendees and that is really the aim – partnerships, growth, scalability, investment, sharing and learning.
Each entrepreneur is put under the spotlight, either as a speaker to demo or as a participant.
According to AR Rafiq, those who attend must fit the following criteria:
— Out of four functional roles : Founder, Entrepreneur, Developers, Self-inflicted-slave-driver, you have to play at least 3 out of the four leading title roles above. Honestly, if you don’t, you’ll probably get seriously bored by our meetings.
— Our live demos are for real internet or mobile products. We usually *try* to avoid glossy ppt stuff, although with exceptions from time to time.
We welcome entrepreneurs and geeks to join, so long as you are willing to share your experiences and knowledge too.
If you’re an entrepreneur or geek with an idea or better working prototype, let us know so we can schedule you in to pitch at the meetup. Email Abdulrahman Rafiq email@example.com. Copy me too at firstname.lastname@example.org. See you there!
In April 2010, the Center for Advanced Research in Engineering (CARE) applied to the National ICT R&D Fund for a grant to research and develop an Arrhythmia and Sudden Death Syndrome Detection Hybrid Network Based Telemedicine System. The grant amount was Rs. 13.5 million.
So what was the problem that they were trying to solve? This is how they explain it.
Electrocardiography (ECG) is one of the tools of cardiac monitoring. The dilemma is that despite the installation of hundreds of ECG machines in hospitals and clinics throughout the country, patients with severe arrhythmic abnormalities are often misdiagnosed or mistreated usually in rural areas due to unavailability of expert cardiologists at the ECG monitoring station. Moreover, most ECG machines presently installed do not have capabilities like High Resolution signal acquisition, remote monitoring, real time data storage and patient database management.
The project proposed to develop a prototype system to demonstrate geographically distributed installation of network enabled ECG recording and analysis stations with normal and High Resolution digital ECG machines capable of self diagnosing a patient for different arrhythmic abnormalities as well as early detection of risks associated with fatal arrhythmias which can lead to sudden cardiac death by running state of the art signal processing algorithm. The system was to provide 24/7 ECG recording and analysis facility with universal connectivity through dialup, Ethernet, GPRS, Radio and Satellite for connection to the central server located in the Cardiac Control Center (CCC) of a Central Hospital. The system would also have the capability to provide expert opinion to patients with severe arrhythmic abnormalities by transmitting their physiological data to the cardiologists at a central hospital through a universal communication device already developed in CARE. Here the expert cardiologists would receive ECG data and profile of patients with severe arrhythmic abnormalities and suggest treatment in real time. The ECG record and the patient profile would be stored at the server and a database for patients and their cardiac history would be managed for future reference as well as for off-line analysis and data-mining.
This was the solution that Dr. Shoab Ahmed Khan and his team researched and developed at CARE. This was the solution that won the top prize in the e-Health category in the P@SHA ICT Awards 2011. In November Dr. Shoab, Dr. Zaheer and Dr. Mohsin then accompanied the rest of the innovators from Pakistan, as well as the mentors and judges, to APICTA in Thailand. Here they competed against 162 other products in different categories and in the e-Health category they won hands down and came back with the winners’ trophy.
Last week Dr. Shoab and I went to show the coveted trophy to Dr. Aun Abbas, the CEO of the National ICT R&D Fund. It is important for us to show organizations like the National ICT R&D Fund that their investment in applied research helps innovators in this country to develop technology products that are useful to the citizens of this country and to the world and are actually world class products that can compare with the best in the region.
They came, they saw, they conquered. That describes it all. As Pakistan’s name was called again and again earlier this evening at the Asia Pacific ICT Awards (APICTA) 2011, my heart was bursting with pride and a sense of accomplishment. Team work had allowed us to get this far. From the judges, to the mentors – and the nominees, the innovative products, the presentations, the Q&A, the sleepless nights, the hours of work, rehearsals, dry runs – it has all been worth it!
Pakistan was amongst the leaders at the APICTA event this evening. We were right up there with Hong Kong, Australia and Malaysia. Our friends from around the region came and shook our hands and remarked “Pakistan certainly has done well!” One could see the respect in their eyes, one could hear it in their voices. They had recognized the fact that Pakistan had truly arrived!
Team Pakistan comprised of 18 products which were benchmarking themselves with 162 competing products from the Asia Pacific region. 48 judges spent two long days evaluating and assessing the “best of the best” from the region.
Pakistan walked away with two golds in the e-Health and e-Logistics & SCM categories and 5 silvers in the Communication, Financial, Security, E-Inclusion & E-Community and E-Government categories. The Center for Advanced Research in Engineering (CARE) once again swept the Awards with the gold in e-Health and the silver in Communication, Security and E-Government categories. Lumensoft Technologies went for gold in the e-Logistics category with Infotech Group taking the silver in the Financial Apps category and Engro-Orix taking the silver in the E-Inclusion & E-Community category. Complete results have been announced on Jawwad’s blog.
We had been worrying about those who didn’t quite make it to the top slots from Pakistan but it was great to see how involved they became in celebrating the wins we had. All of them rose to the occasion and surrounded the winners, hugging them, patting them on the back, showing all-in-all how much the wins meant to Pakistan.
The CARE team comprising of Dr. Shoab Khan, Dr. Zaheer Ahmed and Dr. Mohsin were over the moon. They had worked very hard to get to this stage of the competition this year and as they went up to the stage over and over again to claim their rightful awards, several judges went up to them and offered their congratulations, told them how impressive they were and what a great contribution they were making to the country. Some of them offered to work with them, to form collaborations, to help position their products in other countries.
Abdul Aziz, CEO of Lumensoft, was competing for the second time at APICTA with a maturer product and a presentation that was crisp and clear and delivered extremely well. He last presented in Melbourne in 2009. When I asked him what he felt was the difference between his two attempts, he said unabashedly “My presentation in Melbourne was pathetic – no wonder I didn’t win!” A great example of a CEO who shed his ego, listened to the advice given by mentors and gave a 100 %. Well done!
The Infotech team was just as willing to take feedback and incorporate it into the build up for the Awards. Amir and Suresh presented well, answered every question with clarity and gave it their best. The Silver in the Financial Application category is a difficult one to attain because Infotech was up against some stiff competition. Preparation paid off in the end.
The Engro/Orix team were stupendous in the way they presented Eman in the E-Inclusion and E-Community category. Atif and Zainab put forward a presentation that wowed the judges and got for them the silver. It is a wonderful program and we hope that this win eggs them on to do other more interesting things with technology. As some of us are fond of saying, 125000 technology professionals cannot move ahead into the new developed age without taking the rest of Pakistan with us. It is for this reason that automation products like Eman are extremely important to the development of our community and our rural sector. Thanks guys for a terrific product. We hope to see more from you in the future.
We have great plans for Brunei in 2012. Let us put the plans in action now!
It is so exciting to see a buzz of activity around Startups and entrepreneurial ventures. It’s just what needed to happen in Pakistan. As several of us have been saying over the years, there will never be enough jobs for the number of people that are entering the job market and smart young people should be looking at starting their own ventures and creating job opportunities for their peers. Well it seems it is finally happening.
Some of the entries we have received for the P@SHA Social Innovation Fund show that kids are thinking of solutions to problems using technology but more about that in another post. What’s got me going right now is an activity that is taking place in Lahore October 28-30, 2011. It is called the Lean Startup Machine and is being spearheaded in Pakistan by Umair Moheet Khan, a bright young man who wants to kickstart startups and startup growth in Pakistan.
Contrary to popular perception, the phrase “lean startup” implies much more than capital efficiency. It encompasses a paradigm-shifting way of thinking about how to build new companies and products, and how to bring those products to market faster.
At Lean Startup Machine we provide participants with a valuable framework of tools, techniques and resources designed to help early-stage companies identify key customers and iterate their products quickly. Startups face incredibly difficult odds, and the vast majority of them will fail. While lean startup methodologies are not a safeguard against failure, they do provide a foundation for real, measurable improvement.
Lean Startup Machine Lahore will be a weekend event which will be full of activities that are focused on empowering early startups. It will include team building & ideation workshops, elevator pitches, prototyping, speaker and mentoring sessions (both local and international), leader workshops and a lot more. Trevor Owen, the founder of Lean Startup Machine, is flying in from New York to co-host the event. Trevor is a serial entrepreneur who will no doubt spark off a lot more passion into the local startup community.
More details about the event are available on the website.
P@SHA is supporting the event fully and I wouldn’t miss the opportunity to be there. The question is: How long are you going to wait to register? Registrations are open NOW! See you there!
- A new startup?
- Do you have a new product that you want to launch?
- Do you have an idea for a product or service that you want to pitch?
The vision behind P@SHA LaunchPad is simple – find the best technology ideas and start-ups and bring them in front of the Pakistan IT industry’s most experienced and influential professionals and entrepreneurs, get feedback and win a cash prize.
The purpose of P@SHA LaunchPad is to create a platform where young people with great ideas, and early-stage companies with innovative products, can have the opportunity to pitch their ideas in front of people who ask relevant questions, make suggestions to help develop the idea or product, assist with market identification, mentoring and possibly investment.
Experts will be brought in to mentor and judge startups on product development, business models, identifying markets, design, SEO/SEM and usability. Startups and Idea pitches will be put in the hot seat where some of the most successful entrepreneurs and business executives will grill them in front of the audience.
There is bound to be one idea and one product that stands out – these will be the P@SHA LaunchPad Stars and will be given a small cash award and highlighted on as many platforms as possible.
We plan to have a Demo Pit where young innovators can showcase their idea and talk to experts, potential investors and professionals in much more detail. The idea is to generate excitement and energy around ICT innovation and motivate more young people into starting their own companies and making them successful.
Last year the panel of experts brought a lot of value to the event and sparked lively discussion and debate. We are hoping that with each additional event, the group will energize further.
Dates to watch:
P@SHA LaunchPad: Sept 20, 2011 at 2.15 pm at ITCN Asia, Expor Center Karachi
Last date for Nominations: September 15, 2011
Nominate your startup, product or service idea at http://goo.gl/2dfmS NOW and win a cash prize of Rs. 100,000 and be attached to a mentor who will help you shell out your idea and guide you on how to take it forward.
Submissions will be assessed and shortlisted candidates will be asked to present to a panel of judges at the event on September 20. See you there!
Mindstorm Studios, a Pakistani games development company, announced today that it has successfully developed the “Official Game” for the ICC 2011 Cricket World Cup, an event followed religiously by over a billion fans around the globe.
This is an unprecedented move in Pakistan’s software industry by a self-funded startup; Mindstorm have managed to indigenously design, develop, and deliver an officially licensed title over all leading global game development companies.
“We are extremely excited about creating the official title for ICC’s Cricket World Cup 2011” said Babar Ahmed, CEO Mindstorm Studios. “Cricket has long been a subject closely linked to our organization and we are thrilled to take it to the next level and be a source of pride for our nation on the digital front.”
The game, “Cricket Power” (www.cricketpower.com), is the most advanced 3D browser cricket game developed to date. It features all 14 official teams along with official players, stadiums and kits, and is played directly in the browser. The game is powered by a superior cricket engine at its core, coupled with a pick-up-and-play interface to appeal to casual and core gamers alike.
This is the second time the company has made waves in the Pakistani gaming industry. Many of you will remember that their previous hit title ‘Cricket Revolution’ which won the P@SHA ICT Awards in 2009 and went on to win the Silver at APICTA in Melbourne. Mindstorm Studios has raised the bar in Pakistan’s game development industry with the launch of Cricket Power.
The game is being published by Karkadann Games, an Abu Dhabi Media Company subsidiary, and is currently available at www.cricketpower.com.
So what is the big deal, you might ask? The big deal is that Mindstorm Studios is a young startup company from Pakistan. All the software professionals, coders, designers and the management are Pakistanis. It has received no outside funding. The team is self-taught. It has managed to cross all hurdles, conquer all challenges and emerge as a champion. Image has not stopped Mindstorm Studios from achieving their potential, from reaching their goal. It should give other young people in Pakistan hope and confidence that all one needs to do to succeed is have a dream and a plan, and to do whatever one can to execute the plan professionally and not let perceived and real challenges stand in the way.
I for one take great pride in the achievements of this amazing company and I look forward to watching their growth and the continued innovation that I am sure will emerge from their studios. Let us ensure that we celebrate their achievement by posting the news on all our Facebook pages, on our blogs, on Twitter and on as many news sites as possible. Let’s unite in recognizing the brilliant work done by a team from amongst us.
Shahjahan Chaudhary, Sabeen Mahmud, Jawwad Ahmed Farid and I had been discussing initiating the “Startup Sunday” activity for several weeks but schedules and travel kept getting in the way. Finally, we decided enough was enough. It was important to fix a date and launch this event with whoever was available.
So the event was set for 5th December at T2F. It was a Sunday so we weren’t really sure how many people would turn up. The idea was a simple one. There was a need for tech startups and people with ideas for starting tech companies or creating tech solutions, to be able to meet on a regular basis, network, share ideas, successes and failures and learn from each other.
And so it was. The day dawned and at 4 pm people started to roll in. In all 40+ people showed up. Quite a substantial number! There was a bit of huddling and networking before proceedings began. Everyone introduced themselves, talked about what they were doing or wanted to do, why they were there.
There was a workshop type session whereby people were broken up into groups of 3, each group comprising of 3 individuals who hadn’t previously met. They were given some time to come up with an idea for a new startup and then each group presented their idea. Some interesting ideas came up – nothing earth-shattering of course given the short amount of time allocated. However, it got people thinking, sharing, getting to know each other, strategizing. Great activity. I am so sorry I wasn’t able to make it but I will certainly be there next time.
Startup Sunday will be held every month in Karachi. Have spoken to friends in Lahore and Islamabad to work with us on organizing a similar activity in those cities. Naturally the format will change each time and new things will be added to so that the meeting continues to provide value to participants. Join the Facebook page that has been set up for this activity.
Sunday, 5th December 2010 | 4:00 pm – 7:00 pm
An open-house event, Startup Sunday is a platform to engage, network, learn, and promote technology startups.
3. Three Startup Stories
4. Five Inspirations
To register, please visit http://bit.ly/ddLfL8
Date: Sunday, 5th December, 2010
Time: 4:00 pm – 7:00 pm
Minimum Donation: Anything you like. Please support our vision of intellectual poverty alleviation by donating generously.
Venue: PeaceNiche | T2F
Address | Map
If you are a Pakistani entrepreneur whose business can be called an SME and is growing fast, then you should definitely take advantage of the opportunity that AllWorld Network, Professor Michael Porter of the Harvard Business School in partnership with JS Bank, are launching in Pakistan. They call it the first ever Pakistan 25 which is a ranking of the top 25 fastest growing & dynamic private businesses in this country which are creating the next economy of ideas and jobs..
Can you benefit from increased exposure to potential investors, business partners, customers and suppliers?
The list of winners will be published in national and international media. The Pakistan 25 will then become part of the Asia 500 which will include winners from the Middle East, Africa and Asia. Details of the program can be found on the Asia 500 website.
There is no entry fee. The deadline for applications is September 10, 2010
WHAT IS THE ALLWORLDNETWORK?
AllWorld Network was established in 2007 by Deirdre M. Coyle, Jr., Anne Habiby and Professor Michael E. Porter of the Harvard Business School, after many years of promoting entrepreneurship in the developed and developing worlds. Recognizing that entrepreneurship drives economic growth and innovation, AllWorld’s mission is to find and advance ALL the growth entrepreneurs of the emerging world by 2015.
WHAT IS IN IT FOR COMPANIES?
- Differentiate your company by gaining recognition, and local and international media attention.
- The top 5 winners from each country are invited to attend the AllWorld Leadership Summit in October at Harvard University and the Pinnacle Institute with fast-growing companies from around the world.
- Network and build business relationships with leading fast growing companies. In addition, be trained in business strategy and development by the leading academics and successful international entrepreneurs.
- Be a member of the exclusive Asia 500 business network and the AllWorld Exchange B2B platform, a unique ideas and information exchange platform to meet the needs of fast growing companies.
- Be an independent, private, for-profit, corporation or partnership, or proprietorship.
- Must NOT be a non-profit, holding company, franchise, bank or utility company. Private companies established by government or where government is a majority stakeholder are also NOT eligible.
- Have 6 or more full-time employees in 2009.
- Have a minimum 3-year operating history, and revenue (USD) of at least $100,000 in 2007 and $500,000 in 2009.
- Provide audited statements or an audit letter to confirm your company’s revenues.
- Smaller and younger companies can apply to be recognized as Companies to Watch.
If you have any questions about the program please contact: Ahmad Jalal Director of New Markets and Pakistan 25 l 100, at: email@example.com
P@SHA, TiE Lahore and Sofizar Constellation are joining hands with LUMS to bring to all entrepreneurs and aspiring entrepreneurs an Interactive Talk with Imran Sayeed, a very distinguised entrepreneur and technologist from the US.
Imran Sayeed, a serial entrepreneur, a consultant, an engineer, a mentor, a rainmaker, and a great supporter of many initiatives in Pakistan including the OPEN-MITEF initiative is going to be in Lahore on July 29.
Imran is Senior Vice President, Global Architecture, Application Development and Management Practice and leads all commercial sector industry practices for Keane, a global BPO and IT Services company with ~14,000 professionals worldwide. Industry practices include Financial Services, Insurance, Healthcare, Pharmaceutial, Manufacturing, Retail, Hospitality & Travel and Energy, and together comprise most of the key business lines and customers for Keane.
Imran Sayeed came to Keane through its acquisition of netNumina, a boutique technology strategy and consulting form that he founded and grew from a 15 person startup to one of Computerwold’s Top 100 emerging companies. netNumina won more than 30 of the leading financial services & pharmaceutical institutions in the world as clients, raised more than $25MM from venture capitalists and strategic investors and received more than 20 industry awards for its work.
Imran has over fifteen years of experience in software and services. Previously, as a founder of Open Environment, Sayeed helped pioneer multi-tier client server technology, and grew the company from a 10-person startup to an IPO and leadership in the middleware market.
He has written and spoken extensively in leading industry conferences and trade journals over the last 13 years on entrepreneurship, e-business, financial services, insurance and technology. Sayeed serves on the Advisory Board of several software and private equity companies.
Imran Sayeed also holds a patent on technology for providing secure financials transactions over the Internet that he jointly developed with Citigroup. He is currently a visiting faculty member at MIT’s Sloan School of Management where he teaches in the MBA program on technology business strategy.
He attended Brown University where he majored in Engineering, and Harvard University, where he did post-graduate work in business, marketing and product development.
The interactive talk is being held at the NIB Auditorium at LUMS from 5:30 – 7:30 pm on July 29, 2010. It is a free event but you must register so we know how many to cater for.
Oh btw pizza will be served in the Courtyard after the event.
All I can say is WOW! When we went into the exercise of putting out a Call for Nominations for this event, we thought it would be difficult to get 15 good entries per city – not because there is not enough innovation happening in the ICT sector in Pakistan but because people are very busy and the only vehicle we used to spread the word was the Internet – emails, blog posts, Facebook, Twitter.
Well, we received over a 100 nominations – and so many that are absolutely brilliant! A panel is going through them now and will notify by the end of the day those who have to present on Saturday and Sunday in Lahore and Karachi. Entries will be judged on the concept, the innovation, the impact, the delivery of the pitch and the commercial viability of the product or service. Judges have been lined up in both cities.
Whether you are shortlisted to present or not, you still win because we will be contacting you over the next few weeks and will help connect you with an online panel of mentors who can assist you in the areas that you have identified. Do come to the events in Karachi and Lahore and be part of the energy and the excitement.
Registration are still open – links are given below:
P@SHA LaunchPad, Lahore: Dome Room, Royal Palm, 2 p.m. – 6:00 pm, Saturday June 26, 2010 http://bit.ly/9KqXp4
P@SHA LaunchPad, Karachi: Ambassador 1 & 3, Karachi Marriott Hotel, 2 p.m. – 6:00 pm, Sunday June 27, 2010 http://bit.ly/bkeZJ