Is this really the message they should be sending?
These billboards are not new but I remember first seeing them and thinking to myself “Is this considered responsible advertising?” What was the bank trying to convey in this series of ads – that women borrow money for frivolous things like re-doing their drawing rooms and buying designer clothes (yes there was one that showed that too)! That fathers borrow money to send their sons for higher education and to get their daughters wedded off? After all, why waste money on a girl’s education right? Annoying as hell and certainly not the kind of values we should be instilling in the new generation. While some of us work to convince young girls and their parents that there are no limits to the careers women can pursue, we have a respected organization conveying something totally different – spend money on educating your sons and spend lavishly on your daughters’ marriages. The other message – live beyond your means. If you see something that you can’t afford, just borrow the money and buy it anyway.
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