Disruption – Overturning conventions and shaking up the marketplace

June 13, 2007 at 2:50 pm Leave a comment

I am currently going through this book and wanted
to share the definition of disruption as defined by
the author:book cover

Disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It’s about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand or service. It’s about spearheading change rather than reacting to it.

Reading the whole book is not quite what i can cope with (it’s just not the kind of book one reads cover to cover) but for those of you who speed-read, there are some useful ideas to pick up and use.

book cover

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Remember the Nigerian scams? Thank you Apna Karachi FM107!

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