Shortage of ideas?
I am sorry if it seems that I have got it in for the banks (like Osama Hashmi has it in for the telcos (www.greenwhite.org). Everywhere you look, there is a bank offering a Personal Loan so you can take your family on a holiday for the summer – and of course shop to your heart’s content (as if the money never has to be paid back). Does this indicate that there is a shortage of ideas in the marketing departments of banks or the creative departments of the ad agencies that represent them? Come on guys there must be other ways to get people to borrow money? Other temptations you can offer?
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