P@SHA Communication vehicles underway!
The Pakistan Software Houses Association (P@SHA) has got onto the fast-track in the development of its communication vehicles – a magazine, an e-newsletter and a total revamp of its website which will include a Job Bank and a Work Exchange section.
The task of getting all this off the ground has been commissioned to a joint team of Creative Chaos and Publicis who will work closely with the P@SHA Executive team.
The first brainstorming meeting took place at the Creative Chaos offices this morning. Major decisions were made regarding the look and feel of the magazine as well as the website. Content, too, was discussed. This project, which is being supported to a large extent by IFC, and has been in the works for almost a year, is finally underway!
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