A new BPO player emerging

December 31, 2007 at 11:20 am 1 comment

wateen logoA little bird tells me that Wateen Telecom is looking seriously at getting into the Business Process Outsourcing arena. They must be serious. Rumour has it (actually it is more than just a rumour) that they have managed to get on board Rao Hamid who was part of the senior management team at Ovex Technologies.

Rao is a graduate of the London School of Economics and has taken over as Head of Business Process Outsourcing at Wateen. Certainly a development to watch. Wateen never gets into anything half-heartedly.

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1 Comment Add your own

  • 1. Anthony Mitchell  |  January 25, 2008 at 2:58 am

    Wateen attracting Rao Hamid is certainly a coup. But unless Wateen is ready to invest in market development through aggressive acquisitions and traditional marketing (trade shows, direct search, paid search, print ads, etc.) then Rao’s enormous capabilities will not be fully utilized.

    Simply hanging out an ‘open for business’ sign does not get you in front of potential clients, which Wateen needs to do before spending on facilities and HR that could easily sit idle or be wasted on non-productive and non-compliant telemarketing campaigns.

    We have all watched that movie before. Nobody needs to watch it again.

    Reply

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