How does one react?
When your personal laptop blows up in the course of your official duties, and you are told it will cost Rs. 72,000 to repair, what do you do? Well, since it is a laptop that you have been using for a year and a half, it is certainly not worth having repaired at such an enormous cost. So you look at replacing it.
You have been a Mac User since 1984 so naturally you look at what is available in the Apple stable, and at what price. Then you think “Hey why am I using my own personal laptop for what is mainly officially work? Why should I not have an official laptop?” So you requisition for one through official channels, and you are told that there is no reason for you to be using a MacBook when cheaper PC laptops are available for between 50-80K.
Can you imagine the jolt a MacUser gets when she is asked to even consider converting to a PC after 24 years of using a Mac? It is totally unfathomable. Being a Mac User is a way of life, an extension of yourself, it defines who you are and what you stand for, it enables you to be free and creative in your expression – to write, to design, to blog, to develop, to use technology without needing to worry about multiple reboots, viruses and frozen screens, not to mention the learning curve that is required for this conversion. Some things are worth doing… but losing productivity to learn a whole new, bad, system … how can that be worth doing at all?
It is not that one does not understand a decision based on pure costs but should that be the only criteria when making a decision that could impact on the productivity of an individual? Part of being productive is working in comfort… definitely worth paying for. Just like driving a car or flying a plane, using a Mac becomes intuitive. The technology does not get in the way. A Mac just enables you to do what you do productively and effectively. Not to mention the extra things one ends up doing for an organization simply because it is such a pleasure using your platform of choice.
Why, if you have been a Mac User for 24 years, should you switch to a platform that would result in you having to learn applications that substitute what you do instinctively on a Mac, to work around things that PCs don’t do, and to face the additional challenges that PC users need to in order to work in peace. It is a huge loss of work time, and certainly not time that one has at one’s disposal, as ceo of a fast-moving organisation.
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