Keep ’em coming Steve!

September 14, 2008 at 12:23 pm 5 comments

My friends Sameer and Zunaira (yes Zunaira of Spider fame) who live in Mountain View, and work at Intel and Symantec, were having brunch  at Café Brioche in Palo Alto one day last week when they spotted someone who looked sort of familiar – his black turtle neck, blue jeans and signature glasses all rang a bell. Then suddenly they knew – it was Steve Jobs! How could they have not recognized him, they asked themselves. He was just so very pale and thin – much worse than when the media last made a fuss about his health going downhill.

As you can imagine, I was very depressed when I received the email. Jobs & Woz ARE Apple and, having been a Mac User since 1984,  and before that I had tinkered for a while with the Apple IIe. I just couldn’t bear the thought of this icon, this man who had made technology ‘cool’ being that ill!

But if he is seriously ill (he does appear to be very thin), it is certainly not affecting his sense of humour. He started his Keynote presentation at the Special September Apple event with the above slide. Borrowed from Mark Twain of course, the slide reads, “The reports of my death are greatly exaggerated.” Amazing guy, I tell you!

He then went on to launch the fourth generation of the iPod Nano – the thinnest and sleekest one yet! In nine vibrant colours! I wanted them all – as I am sure did most of the people who were watching the keynote. What would I do with all 9? I don’t know. Maybe one for every day of the week – plus two for special occasions. Who knows? Desire cannot be explained or rationalized. Of course there is no way I am going to buy all 9 but that doesn’t stop me from wanting to!

But where does the wanting stop? If you look at the new iPod Touch – extremely thin, contoured, with a longer battery life (36 hours of audio and 6 hours of video), built-in speaker, built-in wifi support for the Nike+iPod rock ‘n run, not to mention the App Store providing hundreds of games and innovative applications …. I want! I want! I want! Sigh!

The Apple event in September is usually focused on music so naturally in addition to the nano and the iPod Touch, all eyes were on where Apple’s iTunes was headed next. And iTunes 8.0 was certainly no disappointment.

First, there’s Genius – a brilliant way to create perfect playlists and rediscover your music. Play a song, click the Genius button, and iTunes creates a playlist of other songs from your library that go great together. Then there is the Genius Side Bar – as you select songs within your library that go well together, the Genius Side Bar selects songs on the iTunes store that fit perfectly with the songs in your library. Of course since we can’t access the iTunes store from Pakistan, this is unfortunately little use to us.

It just keeps getting better. Seeing music, tv shows and movies using cover art is totally amazing. And let’s not forget Accessibility. iTunes 8 is screen-reader friendly. Yay Apple!!! Is it any wonder that Apple has sold 160 million iPods to date. More power to you Steve!

The new headphones have a pause/play and volume control (something iPod users have been asking for), double click takes you to next song, triple click takes you to the previous, right from the cable, and there’s a microphone for voice recording. Must get one right away.

Entry filed under: Posts.

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5 Comments Add your own

  • 1. Atif Sultan Ali Khan  |  September 14, 2008 at 5:18 pm

    Gotta Love Apple!

  • 2. Keep ‘em coming Steve! | Tea Break  |  September 14, 2008 at 6:21 pm

    […] This cup of tea was served by: In the Line of Wire […]

  • 3. freemaxsite  |  September 14, 2008 at 8:24 pm

    Apple iPod Nano New size and design good used i love it
    The new iPod nano’s major feature is a screen like the iPod touch where if you turn the iPod the screen with turn that way to. The iPod nano now comes in several more colors now bright and exotic.

  • 4. عمار - aMmAr  |  September 15, 2008 at 5:55 pm

    The new size, design and reduced cost are quite awesome but average apple users/fans were waiting for something big and surprisingly this launch was a bit disappointment for them.

  • 5. sabizak  |  September 30, 2008 at 4:55 pm

    I have been using iLike since a long time and that did that Genius bar thing for you from way back when


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