Betcha Google never thought they’d inspire this!
For you non-desis out there, Gola is a kind of Slush sold in South Asia – crushed ice with flavoured syrup on top. In Malaysia and Singapore, there is a variation which is called Ice-Kachang.
This stall, set up outside a shopping centre in what is one of Mumbai’s more upscale areas, has found a cheeky way to reach out to internet-using middle class shoppers. We have seen this clean Gola concept in various shopping malls in Pakistan but none of them thought to do it quite this way.
I think what is truly impressive is the sheer attention to detail. Don’t miss the status bar, the address bar and the search boxNotice they even had the effrontery to put a TM on the top right part of the logo. Do you think Google is likely to sue them for a breach of IPR or perhaps they will buy them out and adopt this as part of their marketing strategy in Asia? Anything is possible you know. All I can say is, I think it is really COOL 🙂
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