has taken the online kids world by storm

December 14, 2008 at 4:41 pm 7 comments has taken kids into a cultural and educational adventure and seems to have captured their imaginations – kids, parents and educators are all loving it.

To see how well is doing, look at these statistics. Within 6 days of their Press launch:

  • they are now in 63 countries
  • ranked among the top 150,000 sites (up from 3.8 millionth two weeks ago)
  • daily registrations have gone from about 10 per day to 200+ per day; the blogosphere is picking up the site with great enthusiasm
  • Disney’s Virtual magic Kingdom fans have gone fanatic on secretbuilders : the special “I love VMK poster” they made has gone off the charts.
  • A lot of the growth is outside the USA (they were covered in about 8 Spanish publications) and they are really big in Italy (No. 2 country ahead of Canada and the UK).
  • Secretbuilders is in the process of setting up server presence in Europe and Hong Kong via Amazon’s cloud computing. was reviewed positively  by “killer startups”:
A virtual world for children

Other  excellent articles appeared on Fat Foogoo and This Virtual World:
A new concept virtual world seeks to engage and educate

Magic and adventure in the land of secretbuilders

Umair Khan has also been receiving fan mail and videos from the young users as well as their parents raving about the new virtual world. One of the links is given below:

Some of the other videos on YouTube show what fun kids have been having in this new exciting space:

Music video on Cheshire cat:

Video on secret door in treasure island:

It’s quite exhilirating to see that this new startup is already seeing such great success in its early days.

Entry filed under: Posts. launched Should they have a right to ask for this?

7 Comments Add your own

  • 1.  |  December 14, 2008 at 5:11 pm

    Website Directory – Web…

    Website links category Web…

  • […] This cup of tea was served by: In the Line of Wire […]

  • 3. mohtashim  |  December 15, 2008 at 1:03 pm

    was this built at folio?

  • 4. Jehan  |  December 16, 2008 at 12:21 am

    I don’t think it was Mohtashim. Will check with them just to be sure. My understanding is that Umair Khan put together a team in Bulgaria and in the US that worked on this initiative.

  • 5. Jehan  |  December 16, 2008 at 8:29 am

    Okay I spoke with Adnan Lawai CEO of Folio 3 and, according to him, most of the work was done by Folio 3’s offices in Pakistan and Bulgaria.

    Most of the games and much of the artwork was done right here in Pakistan. The infrastructure code and some of the animations etc were done in Bulgaria /US.

    Well done Adnan. Congratulations to you and your team.

  • 6. naqsh_gar  |  December 17, 2008 at 1:00 pm

    This is Shakil Awan, hope you remember me; nowadays I am working at folio3. The appreciation you did for secretbuilders, inspired me to mention that nearly 90% of artwork was rendered by me, in which 30% of concept design was provided by me. I think it is the bad luck of Pakistanis that they don’t get the credit for their work, anyhow thanks for your appreciation.

  • 7. Jehan  |  December 17, 2008 at 1:09 pm

    Good job Shakil. Of course I remember you although with age the memory has begun to fail quite a bit.


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