An illuminating discussion with Dr. Irfan Ahmed
In the Line of Wire was fortunate enough to catch hold of Dr. Irfan Ahmed, who heads up Advertising Sales for Yahoo in the Middle East & Pakistan and is based in Dubai, on his recent visit to Karachi. In this 3-part episode, I spoke with Irfan regarding the web traffic from Pakistan, how we could increase the number of internet users, what kind of content is available, what is needed and how we can all do our bit to increase the numbers and the diversity of content that is out there. This is the first of the 3-part episode. The other two will also be aired this week. Watch out for them!
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