And now for the third & final episode
So here we are with the final episode of the ITLW interview with Dr. Irfan Ahmed of Yahoo! (no this is not the last episode of ITLW – you guys should be so lucky) Here Irfan talks about Online Advertising, why it has been slow to catch on, why he feels it will increase and what the trends are.
Coincidentally, in his talk last night Mr. Carlos Cashman – Zafar Khan’s new partner at Sofizar – also told the dinner audience in Lahore that although people had pulled back on advertising budgets from traditional media, online advertising had in fact seen an increase in these troubled economic times.
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