An opportunity?

February 20, 2009 at 6:37 am 10 comments

This young lady pointed out that the Pakistani web space is extremely poor – that when you go into any of the search engines and look for Peshminas, it takes you to eBay, if you type the words ‘Pakistani bridal dress’ for example, it takes you to a UK website, none of the local fashion designer websites show up.

She thinks we need to create more good local sites and have them up there and we also need to make sure that they are search engine optimized so that they show up amongst the top results when someone is searching for products that are made in Pakistan or places that are located in Pakistan. Great suggestion. Any takers?

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10 Comments Add your own

  • 1. An opportunity? / LiveFromPakistan  |  February 20, 2009 at 7:10 am

    An opportunity?…

    This young lady pointed out that the Pakistani w …

    Reply
  • 2. Haris  |  February 20, 2009 at 10:26 am

    Maria has her site: http://www.mariab.com/

    Reply
  • 3. Jehan  |  February 20, 2009 at 10:35 am

    @Haris what she is trying to say is that even the sites that exist are not Search Engine Optimized so they don’t appear high on the search engines when someone is looking for products or services from Pakistan.

    Reply
  • 4. عمار - aMmAr  |  February 20, 2009 at 10:42 am

    The local web industry should enlighten small business owners that how websites can help them boom their local business. For example a local dress designer or shop owner can find customers abroad who might be interested to buy stuff on regular bases.

    But at the end of the day its them (small business owners) who have to decide.

    Reply
  • 5. Em  |  February 20, 2009 at 11:05 am

    Webmasters from Pakistan usually ignore the SEO factor. One can check out SEO score from domaintools.com

    Reply
  • 6. An opportunity? | Tea Break  |  February 20, 2009 at 12:22 pm

    […] This cup of tea was served by: In the Line of Wire […]

    Reply
  • 7. MystaKool  |  February 20, 2009 at 3:12 pm

    Small business primarily focus being to generate business for their venture, and all efforts and brain power driven in that direction.

    From experience, I can tell you that most small companies don’t invest in their online presence at all. It doesn’t take a rocket scientist to discover that you can do so much more than put up a website. It’s like having a marketing collateral. I usually explain a website to be similar to a presentation. The more interactive and self explanatory it is, the better it works for the product seller. The same principle, by the way, applies to a person’s resume, when trying to get a job.

    You know what’s more interesting? Even large organizations don’t want to invest much in setting up a website that actually reflects their business properly. Imagine a large company, with all sorts of customers across the world having a simple 5 page website, appearing as if it was done by someone with no sense of what the business does.

    Of course, understanding what SEO comes next, and probably digital marketing would be far down the lane of priorities.

    I have another suggestion, pertaining to such businesses who cannot invest in separate ventures. If they can collectively invest on a hosting server like Dreamhost, get domains for themselves, they can all have independent blog type websites up and running very quickly, with the capability to update their content efficiently.

    There’s always more where that came from.

    Reply
  • 8. Obaid Ahmed  |  February 20, 2009 at 8:04 pm

    She is right about it. Pakistani websites have next to no SEO .. well the bigger problem is that they don’t even have any good content.

    There is a big opportunity in Pakistan. Grab it while you can!

    Reply
  • 9. Farhan Janjua  |  February 21, 2009 at 11:57 am

    Hey, what the front seat guys are trying to do ?😛

    Reply
  • 10. Sha  |  March 1, 2009 at 4:42 am

    How about a local search engine that let’s small businesses create webstores where they add products, deals and photos? A one-stop community website where users find local small businesses offering pashminas, heels, pizzas, furniture and more.

    We’re helping small businesses understand & explore the power of the web with an initial focus on Karachi. Hopefully, this young lady will be able to find all that she wants in a few months on myoffstreet – in Lahore, Islamabad and Karachi.

    Reply

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