ITLOW speaks with Leila Chirayath Janah

Socially Responsible Outsourcing? Is that a new animal? What does it mean? What are Leila and her team trying to accomplish?

I put these questions to Leila Chirayath Janah, Founder & CEO of Samasource and Visiting Fellow at Stanford University, on her recent visit to Pakistan where she met with P@SHA member companies in Karachi and Lahore to gauge interest and sign up some firms.

The interest was certainly very encouraging although during our discussions, we figured out that there needed to be two models that had to be pursued. Some of our companies do qualify for this kind of program but there were others who wanted to work with Samasource on a purely commercial model.

Let us see what Leila had to say about Socially Responsible Outsourcing and how she sees it working.