ITLOW flies to Islamabad to interview the team from Ooober

March 9, 2009 at 7:21 am 3 comments

Simply because the CIO Pakistan Webstudio is based in Karachi, I did not see any reason why we should restrict the interviews with innovative people to only those who were based here or whenever they visited Karachi.

itlow-going-to-islooTechnology allows us to be anywhere at any time so we decided to  take ITLOW to Islamabad to speak with some of the enterprising and innovative companies that are based there (of course we could also have used Skype but we didn’t want our IPs blocked ;)).

Now that we are flying and are on the move, you never know where we will end up next. You could hear a knock on your door and there I will be fully armed with my Flip Video and zillions of questions. So beware!

My first stop on the visit was to a company I had been hearing so much about – Ooober Inc., who have their marketing office in Toronto and their development arm in Islamabad.

kashif-hasan-of-ooober2I was very fortunate to catch both Kashif Hasan, who is the Chairman & CEO, and Fareed Khan, who is the President & CTO of the company, in the Islamabad office. They are based in Toronto and visit Pakistan several times a year to work with the local team.

fareed-khan-of-oooberSo who or what are Ooober?

They are a comprehensive mobile content management and delivery platform for Long Tail and User Generated content for social networks.

Their platform is specifically designed to facilitate the easy creation of mobile content for commercial purposes. They provide a set of self-service, extensible tools enabling content producers to create their own mobile multimedia storefronts, widgets and text messaging campaign.

In addition to their self-serve storefronts, they have developed applications like the mobile content marketplace for user generated content and the onSMS mobile marketing portal. They see a lot of potential for the development of applications for the mobile platform and although they have so far concentrated on customers in North America, they see the huge potential in Asia and are slowly moving to the customer base in the region.

Come watch and listen to what Kashif and Fareed had to say about what they do and why they do it, why they chose Pakistan and what the experience has been like.

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Taking a break to enjoy the flowers in bloom If you are a startup, read on …

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