Leila Chirayath Janah in an audio podcast with JA and RG

May 6, 2009 at 12:02 am 3 comments

leila2In this podcast Leila Chirayath Janah talks about everything – from her background to how she landed up in Pakistan, and what her impressions were of the people she met while she was here.

Her friends and family, who had read the “scary” Newsweek article, questioned her sanity when she said she was visiting a friend in Pakistan. Her experience therefore of the warm hospitality, the friendly people, the amazing ability to network at short notice were total eye-openers. I am sure she went back with many happy memories of her visit here.

In this ITLoW podcast, Leila talks about socially responsible outsourcing and how she sees it benefiting freelancers and small and growing companies in Pakistan.

leila_and_rabiaLeila also discusses the current economic climate in this conversation with Rabia Garib and me. Her view is (and I agree with her) that the economic tsunami will result in a lot more opportunities for cost effective, quality destinaitons like Pakistan. Pakistani organisations have opportunities that they should try and capture now.

One of the ideas that came out of Leila’s visit to Pakistan was that, perhaps an organisation like Samasource, can provide a screening mechanism for companies in the US who want to outsource to individuals or young companies in Pakistan. They can also help freelancers to fix their profiles on freelance sites so that they are able to attract more business. Sometimes the way a profile is framed  or worded can makes a difference to the ability of a person to draw work from foreign outsourcers.

There is also the advantage of having a cluster approach to market access. If the business goes through one company, there is likely to be some level of faith and trust that the organisation is able to build and develop over time.

Social enterprise, social business, socially responsible outsourcing are all models for sustainable businesses – these should by no means be viewed as charitable initiatives or handouts.

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