Pakistan tech sector helping companies to ‘go green’
Last week was quite hectic with any number of events being squeezed into the six days before Ramzan. Each event had its own excitement and value but one of these stood out in terms of where the Pakistan IT industry is at, and how far we have come.
Green Computing is a word being bandied about a lot in the West thee days. It is the ‘in’ thing. Everyone is talking about it and wanting to find ways to implement it. In countries like Pakistan, where energy problems have been a major issue, it is even more important that we look for ways to conserve power and to use it as efficiently as possible.
So when a Lahore based company forms a joint venture with the leader in Virtualization in the US, to open up operations in the Middle East, it is reason enough to celebrate and to feel a great sense of pride.
I am talking, of course, about the formation of Clear Cube Middle East – a joint venture between Clear Cube Technology and Five Rivers Technologies, Lahore.
FiveRivers Technologies (FRT) is a success story par excellence. They were able to forge a strong partnership with ClearCube Technology through providing high end software development services at a very competitive fee when they started in 2003 with 4 people working on stand alone modules. Six years later, they are now at a stage where all software for ClearCube Technology (CCT) is being developed at FRT. This also includes software for VDIWorks, a software outfit that CCT has spun off. This relationship climaxed with the release of Sentral 5.0 in May 2006. Sentral was later awarded the gold medal at VMWorld 2007 as the best desktop virtualization application.
Working on state-of-the-art technologies at the cutting edge of competition against some of the best known names in the industry, this work has been done by Pakistani software engineers, who if given half a chance, are next to none in talent and ability. Five Rivers has proven that to be true.
ClearCube Technology, the leader in centralized and virtual computing, held a seminar on Green Computing on August 19 in Karachi to announce the new joint venture. The new company, ClearCube Middle East, will enhance ClearCube’s global footprint and deliver a full range of products, services and support to customers in the Middle East and South Asia regions.
CCT say that they have experienced strong demand for centralized and virtual computing solutions from the Middle East region which is consistent with what we’ve seen reported by analyst firms like Gartner in their emerging market analysis for 2009. They are therefore expanding their footprint in this region.
“My team and I are very pleased to be delivering ClearCube’s world-class hardware, software and services to the region,” said Syed Saad Hussain, Director for Business Development with ClearCube Middle East. “The demand for secure computing and low cost virtual computing is growing rapidly across numerous vertical segments including government, education, energy and commercial verticals. ClearCube has an excellent reputation globally and is well position to experience continued strong growth.”
After the welcome address, Salman Ansari, CEO of SATC, presented the keynote on Green Computing and its potential in Pakistan, Hasan Rizvi, CEO ClearCube ME followed the keynote by apprising the audience with an overview of ClearCube in Pakistan. This was followed by a presentation by Zafar Ul Islam, Technology Specialist, Microsoft Pakistan who spoke about Getting Virtual & Getting Green the Microsoft way and before we broke into a very interactive Q&A session, Khawaja Tanveer, CIO Unilever Pakistan gave his expert view on Going Green: the FMCG Perspective.
Considering that Information and Communication Technology accounts for 2 percent of global CO2 emissions, according to Gartner – the equivalent of the airline industry, it is about time we seriously thought about doing something to change the scenario. FRT and CCT are presenting organisations with an efficient option.
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