Pakistan tech sector helping companies to ‘go green’

August 25, 2009 at 9:33 am 7 comments

clearcube-greentech-hpLast week was quite hectic with any number of events being squeezed into the six days before Ramzan. Each event had its own excitement and value but one of these stood out in terms of where the Pakistan IT industry is at, and how far we have come.

Green Computing is a word being bandied about a lot in the West thee days. It is the ‘in’ thing. Everyone is talking about it and wanting to find ways to implement it. In countries like Pakistan, where energy problems have been a major issue, it is even more important that we look for ways to conserve power and to use it as efficiently as possible.

So when a Lahore based company forms a joint venture with the leader in Virtualization in the US, to open up operations in the Middle East, it is reason enough to celebrate and to feel a great sense of pride.

I am talking, of course, about the formation of Clear Cube Middle East – a joint venture between Clear Cube Technology and Five Rivers Technologies, Lahore.

FiveRivers Technologies (FRT) is a success story par excellence. They were able to forge a strong partnership with ClearCube Technology through providing high end software development services at a very competitive fee when they started in 2003 with 4 people working on stand alone modules. Six years later, they are now at a stage where all software for ClearCube Technology (CCT) is being developed at FRT. This also includes software for VDIWorks, a software outfit that CCT has spun off. This relationship climaxed with the release of Sentral 5.0 in May 2006. Sentral was later awarded the gold medal at VMWorld 2007 as the best desktop virtualization application.

Working on state-of-the-art technologies at the cutting edge of competition against some of the best known names in the industry, this work has been done by Pakistani software engineers, who if given half a chance, are next to none in talent and ability. Five Rivers has proven that to be true.

ClearCube Technology, the leader in centralized and virtual computing, held a seminar on Green Computing on August 19 in Karachi to announce the new joint venture. The new company, ClearCube Middle East, will enhance ClearCube’s global footprint and deliver a full range of products, services and support to customers in the Middle East and South Asia regions.

CCT say that they have experienced strong demand for centralized and virtual computing solutions from the Middle East region which is consistent with what we’ve seen reported by analyst firms like Gartner in their emerging market analysis for 2009. They are therefore expanding their footprint in this region.

“My team and I are very pleased to be delivering ClearCube’s world-class hardware, software and services to the region,” said Syed Saad Hussain, Director for Business Development with ClearCube Middle East. “The demand for secure computing and low cost virtual computing is growing rapidly across numerous vertical segments including government, education, energy and commercial verticals. ClearCube has an excellent reputation globally and is well position to experience continued strong growth.”

The ClearCube Middle East office will serve Kuwait, UAE, Bahrain, Qatar, Oman, Yemen, Saudi Arabia, Pakistan and India. More information can be found online, at

After the welcome address, Salman Ansari, CEO of SATC, presented the keynote on Green Computing and its potential in Pakistan, Hasan Rizvi, CEO ClearCube ME followed the keynote by apprising the audience with an overview of ClearCube in Pakistan. This was followed by a presentation by Zafar Ul Islam, Technology Specialist, Microsoft Pakistan who spoke about Getting Virtual & Getting Green the Microsoft way and before we broke into a very interactive Q&A session, Khawaja Tanveer, CIO Unilever Pakistan gave his expert view on Going Green: the FMCG Perspective.

Considering that Information and Communication Technology accounts for 2 percent of global CO2 emissions, according to Gartner – the equivalent of the airline industry, it is about time we seriously thought about doing something to change the scenario. FRT and CCT are presenting organisations with an efficient option.

Entry filed under: Posts.

Badar Khushnood finally ensnared by ITLoW Your chance to win a copy of JAF’s soon-to-be bestseller “Reboot!”

7 Comments Add your own

  • […] This cup of tea was served by: In the Line of Wire […]

  • 2. baan  |  August 25, 2009 at 12:58 pm

    Wow! this is awesome. Good to see a Pakistani tech company to be at the forefront of things and doing well.

    two thumbs up Five Rivers!!! These guys have come out of no where I just read up on their successful VAS launch with ufone ( and now this, i wonder wat else is cooking down there!

  • […] Go here to read the rest: Pakistan tech sector helping companies to 'go green' « In the Line … […]

  • 4. Ansar  |  August 26, 2009 at 3:46 pm

    Truly impressive!!

  • 5. Vic  |  August 27, 2009 at 10:54 am

    I love the 2nd last line: “Information and Communication Technology accounts for 2 percent of global CO2 emissions, according to Gartner – the equivalent of the airline industry, it is about time we seriously thought about doing something to change the scenario.”

    In true human style, with two options before us, traveling and/or virtual meeting, we opt do do both in wildly increasing numbers.

    The airline industry chose to block serious research into less polluting technologies and choices seven decades ago, once it became clear that non-gasoline powered aircraft were not a good military idea.

    The ICT manufacturing sector, fortunately, seems much more alive to the need to work smarter and leaner, but more such events are needed around the world to sensitise users, as well as the trade sector.

  • 6. Ada Go Green  |  August 28, 2009 at 6:48 pm

    Good Idea and I appreciate Pakistan tech sector for stepping forward in helping companies to go green. I suggest everyone to to follow them…..

  • 7. IT Companies in Pakistan  |  March 5, 2010 at 6:27 pm

    As everyone know, only the IT sector is producing jobs in Pakistan. DatumSquare IT Services has 10 jobs opened all the time on all major job searching sites


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Past Posts

Twitter Updates

%d bloggers like this: