Google workshop in Lahore goes off like a breeze

February 2, 2010 at 12:30 am 11 comments

The success of the P@SHA-Google workshop in Karachi hadn’t quite prepared me for the turnout in Lahore on January 30, 2010. 148 people showed up at The Mall of Lahore for the event even though some, who had committed to be there, were held up at work and weren’t able to put in an appearance.

Fariha Akhtar had accompanied me to Lahore to make a presentation on the Takebackthetech campaign at the VAW & ICT seminar for the legal community, so of course she attended the P@SHA-Google Internet Marketing workshop too, and there was no way that anyone could stop our fantastic live-blogger from live-blogging in Lahore.

I met a number of old friends and colleagues – Zafar Khan of Sofizar who continues to make money while he sleeps, Imran Hussain who sat and listened to the Steve Jobs iPad keynote while waiting for the workshop to begin, Adnan Ali ( who has just passed the written test to become Google Certified (all he now has to do is continue to run a 3 month online campaign before he is officially Google Certified), Abdul Aziz of Lumensoft who shared his experience in marketing his technology product online using Google Adsense, Saad and Basit from Five Rivers Technologies, Rafaeel who continues to show the rest of us that he is a young entrepreneur we should continue to watch in the years ahead, bloggers galore – Maryam, Iftekhar, Talal and so many others. The air was full of energy and we didn’t really  need the Red Bull.

Listening to Badar Khushnood’s presentation the second time was just as fun as it had been the first time around. While Fariha blogged, I tweeted and took some photos :).

The participants were totally engaged from the get-go and some of them challenged and dug deep into what Badar had to say. Others amongst them – people like Adnan Ali who is a Google certified expert, and Zafar Khan of Sofizar who is a SEO whiz, were able to assist. Several members of Zafar’s team, who are experienced in various SEO and SEM techniques, were also present. So Badar had quite a bit of help fielding the many questions that were raised. Here is a partial visual glimpse of the event. More photos of the event can be viewed here.

It would be remiss of me not to mention Bramerz [],the first Google certified agency in Pakistan, who helped with all the logistical arrangements i.e. venue suggestion & booking, backdrop designing, onsite registrations & fee collection, etc.

And last, but certainly not least, kudos to Iftikhar Hussain for gettingthe backdrop printed & actually delivered & fixed in time even though he was gaven the design at 6 pm the previous evening and it had to be set up before Juma prayer on Friday. His choice of printer and frame-maker was amazingly economical too. Gosh we have quite a community! They all pitch in to make it all happen. Thanks guys. You’re the best.

The networking that followed was very intense. People shared ideas, techniques and experiences. They caught up with each other. I met some old friends and made some new ones. Fariha too met people whom she had so far only known by their names and DPs on Twitter. The Red Bull kept everyone active and energized. 🙂

I am glad we were able to attend the workshop in Lahore and now Badar and I are looking at dates for Islamabad.

Entry filed under: Posts.

B4A and P@SHA host VAW & ICT event for legal community Umair Javed of TkXel speaks to me on ITLoW

11 Comments Add your own

  • 1. umair  |  February 2, 2010 at 1:07 am

    ok .. where am i

  • 2. Shahjahan Chaudhary  |  February 2, 2010 at 2:07 am

    Sadly, I missed it. 🙂 Next time!

  • 3. Rai M Azlan  |  February 2, 2010 at 2:46 am

    it was an event i despiratly wanted to attend the reason behind is my interest in marketing as it has been my major subject in graduation. and other reason was to meet the people attending the event eg.g Badar bhai, Adnan Bhai, Iftikhar and You as well and i was also curious about the surprise guest, i had no idea that i will be Fariha Appa. well to my bad luck the day the event was taking place i was neither having a day off nor a morning shift and to create the sitation more tough it was the 9the anniversary of my employer (Ufone). all i can say is better luck for me next time though i wasn’t present there but my true wishes were as throughout the time from3-6 pm or even after i was thinking about the happenings of the event.

  • […] This cup of tea was served by: In the Line of Wire […]

  • 5. SH  |  February 2, 2010 at 2:26 pm

    Looking forward to your Islamabad dates! Please give us a good heads up so that the maximum number of people can attend.

  • 6. Ghalia  |  February 2, 2010 at 5:39 pm

    Everyone’s in sweaters and jackets!!!

  • 7. iftikhar hussain  |  February 3, 2010 at 7:13 pm

    It was my pleasure to be there and i really appreciate Badar Khushnood that he remembered me at the last time … and iam sorry to BADAR that i still have his pendrive 🙂 hope to catch you soon .
    thumbsup for PASHA and best of luck mam for the CARLOS CASHMAN event. hoping to catch you guys there but it seems impossible for me as i have an exam on the next day

  • 8. Talal Masood  |  February 4, 2010 at 11:37 am

    The workshop was very much interesting and was helpful for the people who are currently working in that field as well as the new beginners. The presence of the agency and experienced people there was awesome. The best part was those people were interacting with everyone, which helped alot in knowing the pros and cons and the tips and tricks.

  • 9. Waqas Ali  |  February 4, 2010 at 4:28 pm


    This workshop was really very productive and useful. Badar covered very well that how we can use Google and AdWord for the business.

    Many thanks to Jehan Ara and all P@SHA team members. I really appreciate you people, please keep it up.

    One more thing, Registration fee (i.e 300 PKR) was very affordable for me. And the tea was too good. 🙂

  • […] This post was mentioned on Twitter by jehan_ara, Sarfaraz M Khan, salman jafri, salman jafri, Rai M. Azlan Shahid and others. Rai M. Azlan Shahid said: RT @jehan_ara: PASHA-Google Workshop in Lahore goes off like a breeze […]

  • 11. Gabriel Monteiro  |  March 1, 2010 at 10:54 pm

    Good post, congratulation


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