The New Rules of Marketing & PR, according to David Meerman Scott
As is often true of most conferences, there are sessions that are totally irrelevant whereas there are others that hit a nerve. David Meerman Scott made a presentation at the Nasscom Leadership Forum on the “The New Rules of Marketing & PR”. I wanted to share some parts of it but then when I googled for David and I found this presentation that he made a year ago in Chicago to the members of the Business Marketing Association. Much of it highlights the same points that he brought out during his presentation here in Mumbai.
David related the story of Cafe Coffee Day – a chain of coffee shops in India – where an aggrieved customer put up a post on his blog about a Cafe Coffee Day employee being rude to tweeples who were attending a tweetup at a branch of CCD. They were told to leave or pay a cover charge for occupying a space for more than a reasonable period – this after they had spent a significant amount of money buying latte and other refreshments. This started a barrage of tweets, comments and posts regarding similar experiences faced by other customers. It created such a stir that the Head of Operations of CCD had to apologise to the group. Such is the power of social media.
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