Aik Teer Do Shikaar

September 6, 2010 at 9:59 pm 16 comments

Some people may consider this harmless humor but  is it really harmless? What message do ads like these send? “Aik Teer, do Shikar?” Oh come on.

Should women be portrayed as the prey that a man should hunt down or make fools of? I find that absolutely unacceptable, despicable and in completely bad form. Perhaps the ad agency and the brand they represent should think about their corporate responsibility. They are targeting young people. Are these the values they want to instil?

If I have misunderstood the message, I am willing to be corrected but I think not.

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16 Comments Add your own

  • 1. Khalilullah  |  September 6, 2010 at 10:36 pm

    I completely agree with your point of view.. I think we have all turned into capitalists..!! This is such a lamentable marketing strategy..!! and the worst part is that people actually enjoy it..!! Shame on US..!!

  • 2. zakintosh  |  September 6, 2010 at 10:43 pm

    Far from misunderstanding the message, you’ve got the message that they are trying to send. The problem is that the two women and some of the women who helped make this ad are making sure that stuff like this goes on and on …

    • 3. Jehan  |  September 6, 2010 at 11:57 pm

      Yes I totally agree. The female models and the women working in the ad agencies, sometimes even in senior positions, don’t just not take a stand against this kind of advertising messages, they are often the creators of such campaigns.

  • 4. Farrukh |  |  September 6, 2010 at 11:16 pm

    These people should really get a life.

    The two women in this ad are also equally responsible.

    What they are invoking into the youth through such adverts is all to be condemned.

  • 5. Muhammad Farhan  |  September 6, 2010 at 11:48 pm

    Jehan, what if a woman was holding up that mobile, and there were two guys in the background? 🙂

    • 6. Jehan  |  September 6, 2010 at 11:57 pm

      @Farhan it would still be wrong.

    • 7. amir  |  September 7, 2010 at 12:07 am

      But it would be interesting 🙂

    • 8. Farzal  |  September 7, 2010 at 8:51 am

      @Farhan – isn’t that always the case 🙂 One to drive her around and another to pay her bills 🙂

  • 9. Aik Teer Do Shikaar | Tea Break  |  September 7, 2010 at 12:22 am

    […] This cup of tea was served by: In the Line of Wire […]

  • 10. Usman  |  September 7, 2010 at 2:05 am

    I completely agree with you. Almost all the mobile operators and mobile companies in Pakistan are following this trend every now and then.

  • 11. Muhammad Shafique Malik  |  September 7, 2010 at 9:50 am

    Very true .. agreed !

  • 12. Syed Talha Izhar  |  September 7, 2010 at 3:05 pm

    This is just one Ad we are talking about. McDonalds portrays itself as a Family Place, but one of their ads in the past few months have been sending wrong messages.

    Please see this image and find out:

    • 13. Iftikhar  |  September 7, 2010 at 11:16 pm

      And what’s wrong with this? Men are attracted to women and women are attracted to men. And advertising does exploit our natural likes and dislikes. Unlike the “do shikaar” ad, this one does not insult women. There’s only the young lady’s face visible here. What is the problem? Let’s not go all mullah on everything now…

      • 14. A female  |  September 8, 2010 at 9:27 am

        To take Mullah completely out of our system I recommend this ad should have two bikni clad women on a beach with the man in a swimwear also. Perhaps that would satisfy liberals like yourself who have no respect for the norms and sensitivities of the society. Or perhaps better, Samsung and Daewoo should hold a contest like this on Karachi beach, Aik Teer, multiple shikars – with the most successful shikaris getting a top prize. …

        • 15. Sanix  |  September 8, 2010 at 11:27 am

          @A Female
          Very well said. I double the statement.

        • 16. Jehandad  |  September 22, 2010 at 7:32 pm

          Well said!! And well pointed out by Madam Jehan ara. I agree with you completely.


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