PSEB extends special Gitex offer to young companies
The Pakistan Software Export Board (PSEB), in line with its charter to promote small enterprising entrepreneurial companies has, in consultation with the Pakistan Software Houses Association for IT & ITES (P@SHA), decided to provide young entrepreneurial ventures the opportunity to exhibit at Gitex Dubai 2010 at a nominal cost. Companies that are less then 24 months old have been invited to participate under this scheme.
The total cost of the trip for one person representing a member company, is less than Rs. 100,000 and includes all associated costs, such as exhibition space, visa cost, airfare, lodging/boarding etc. Selected companies will be provided with a counter and a bar stool at the Pakistan Pavilion at Gitex. Whereas Rs. 100,000 is nothing to sneeze at, usually participation at an exhibition like Gitex costs a whole lot more so those young companies that can afford it should certainly grab hold of this opportunity.
This cost can be reduced to Rs. 30 – 35K if you can find someone to put you up in Dubai, feed you and take you to the exhibition every day. It has been suggested that this may be a wasted exercise for young companies. My take is that for 35K if you can get the exposure, work the show, see what is happening in the IT space regionally, then it is money well spent even if you don’t generate direct business benefits from it. Usually participating at an exhibition is not meant to generate immediate business. It is a long term exercise but some small companies have actually been able to sign contracts at Gitex so who knows?
According to a PSEB email shot that has been sent out:
GITEX Dubai (OCTOBER 17 – 21, 2010) is one of the top information technology events in the world and is considered to be the most critical and important platform for buyers and sellers in the Middle East as well as the African Continent. The IT sector in the Middle East is booming despite the global slowdown. Middle East based companies are expected to spend approximately US$50 Billion on IT related products and the region is forecast to show highest year-on-year IT spending growth in the world. At 11 %. Dubai alone is expected to spend US$ 4.79 Billion on ICT investments in 2010, an increase of 12.4%. Furthermore, Pakistani IT companies report that the probability of securing projects are higher in the Middle East as compared to the North American/European Markets.
Interested member companies of PSEB and P@SHA are invited to submit their Expression of Interest (EOI) along with the following:
* Duly filled-in Application Form
* Company Profile
* Objectives Statement and associated Strategy to attain results from participation in the exhibition
* Signed TORs and Payment of Rs.5,000 in the form of Demand Draft.
Application forms and TORs are available at:
http://www.pseb.org.pk/UserFiles/documents/Application_Form_exhibition.pdf. All documents must be submitted before September 10, 2010.