Startup we.R.play develops iPhone & Facebook app to raise funds for flood survivors

January 17, 2011 at 11:03 am 5 comments

The ICT community in Pakistan never fails to amaze me. There is so much energy, so much dynamism, so much talent. And all this energy is not only focused on commercial activity. Many are looking at new ways to help the country and the community using the talent that they possess.

One such company is a new startup we.R.play which is focused on developing casual, artsy and fun games for smartphones and social networks. The CEO is a young man by the name of Mohsin Afzal based in Islamabad. Mohsin is a Fulbright Scholar and a recent MBA graduate from UC Berkeley’s Haas School of Business. During his MBA, he interned with LucasArts in Product Marketing and prior to that worked with Trango Interactive for 4 years. The Simpsons, Sienfeld, Douglas Adams and Arsenal FC are some of his favourite tv shows.

Over a 100 days after the devastating floods in Pakistan Mohsin and his team were extremely concerned that there were  still millions of men, women and children in dire need of help. In order to prevent the more than 21 million lives destroyed by the flood from becoming a distant memory, we.R.play decided it would try to raise awareness and funds for those affected through an iPhone and Facebook app available now online and in the Apple App store. All of the revenue earned by we.R.play through Relief Copter will be donated for the rehabilitation of the Pakistan flood victims.

Relief Copter is available on the Apple app store (http://itunes.apple.com/app/relief- copter/id404158691?mt=8) and on Facebook (apps.facebook.com/relief_copter).

The trailer can be viewed at: http://www.youtube.com/watch?v=8S1WrHavEuE
there are more images and screenshots at our facebook page: www.facebook.com/we.r.play
Mohsin tells me that Relief Copter took them around 3 months to complete (both the iPhone and the facebook version). The development period would have been shorter if this hadn’t been their first title. we.R.play partnered with Bangladeshi based G4R in the development of these applications. What is really interesting to note is that the main developer for the Facebook version is only 17 years old and in 2nd year of College. The process was slowed down when he had his monthly tests🙂

The app, ‘Relief Copter,’ is a simple game in which users pilot an aid copter in order to drop relief crates accurately in order to progress. The app features 8 beautifully crafted levels depicting the landscapes of Pakistan. More importantly, it also features important facts and photos about the impact of the flood, and the Facebook version gives players the ability to share this information and donate to the flood relief effort.

“Through this application we wanted to play a small part in helping the people who lost everything when the floods hit,” said Kamil Waheed, the 17-year old developer with we.R.play, “We hope to remind the world that the flood waters might have receded, but there is still a lot of work to be done to put the millions of lives affected back on track.” The flood affectees have drifted to the periphery of the worlds conscience. Relief Copter is just a small effort to remind people (particularly outside pakistan) that there is still a lot of work to be done and a lot of help still needed.

Kudos to Mohsin, Kamil and the team at we.R.play for having thought of yet another unique way to help in disaster relief. Let’s all go download the apps and do our part.

Entry filed under: Posts. Tags: , , , , , , , , , , .

Superstars for Flood relief Geo Mobile launched – great job Team SeenReport!

5 Comments Add your own

  • 1. Qazi  |  January 17, 2011 at 12:01 pm

    Wow inspiring, posting on greenwhite as well

    Reply
  • 2. Jehan  |  January 17, 2011 at 8:25 pm

    Yup it is inspiring. We have a lot to be proud of. Go ahead and post on Green & White.🙂

    Reply
  • 3. Irfan  |  January 18, 2011 at 2:09 pm

    Posting it to Startups.pk too🙂

    Reply
  • 4. mohsin  |  January 19, 2011 at 2:52 pm

    thanks a lot for posting this and for your kind words.

    Reply
  • 5. Yasar Qamar  |  January 22, 2011 at 2:40 am

    Good work! Though haven’t played it yet so no constructive feedback for the game for now. Seems interesting enough!🙂

    Reply

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