Startup we.R.play develops iPhone & Facebook app to raise funds for flood survivors
One such company is a new startup we.R.play which is focused on developing casual, artsy and fun games for smartphones and social networks. The CEO is a young man by the name of Mohsin Afzal based in Islamabad. Mohsin is a Fulbright Scholar and a recent MBA graduate from UC Berkeley’s Haas School of Business. During his MBA, he interned with LucasArts in Product Marketing and prior to that worked with Trango Interactive for 4 years. The Simpsons, Sienfeld, Douglas Adams and Arsenal FC are some of his favourite tv shows.
Over a 100 days after the devastating floods in Pakistan Mohsin and his team were extremely concerned that there were still millions of men, women and children in dire need of help. In order to prevent the more than 21 million lives destroyed by the flood from becoming a distant memory, we.R.play decided it would try to raise awareness and funds for those affected through an iPhone and Facebook app available now online and in the Apple App store. All of the revenue earned by we.R.play through Relief Copter will be donated for the rehabilitation of the Pakistan flood victims.
Relief Copter is available on the Apple app store (http://itunes.apple.com/app/relief- copter/id404158691?mt=8) and on Facebook (apps.facebook.com/relief_copter).
The app, ‘Relief Copter,’ is a simple game in which users pilot an aid copter in order to drop relief crates accurately in order to progress. The app features 8 beautifully crafted levels depicting the landscapes of Pakistan. More importantly, it also features important facts and photos about the impact of the flood, and the Facebook version gives players the ability to share this information and donate to the flood relief effort.
“Through this application we wanted to play a small part in helping the people who lost everything when the floods hit,” said Kamil Waheed, the 17-year old developer with we.R.play, “We hope to remind the world that the flood waters might have receded, but there is still a lot of work to be done to put the millions of lives affected back on track.” The flood affectees have drifted to the periphery of the worlds conscience. Relief Copter is just a small effort to remind people (particularly outside pakistan) that there is still a lot of work to be done and a lot of help still needed.
Kudos to Mohsin, Kamil and the team at we.R.play for having thought of yet another unique way to help in disaster relief. Let’s all go download the apps and do our part.