Johanna Blakely talks about Social Media & the end of gender

February 3, 2011 at 11:04 am 2 comments

Strange title. Arose my curiosity enough to go listen to this talk by Johanna Blakely which i thought was very interesting. Decided to share it here in case some of you may have missed it.

In this TED Talk presented at the December 2010 TEDWomen conference, Johanna Blakely talks about how social media could alter the assumptions held about gender. Blakely’s background in studying the impacts of mass media and entertainment on our society gives her interesting insight into the way virtual socializing has affected the old-school demographics used by marketers.

I had not realized that women were spending so much time on social media and were such heavy users of the space. I suspected it may be true but the figures that Johanna presents are overwhelming. Does it mean we will take over the media space, she asks. Clearly we are not but she believes that more and more media organizations will want to have women on their teams because of their expertise and knowledge of social media, that it is in fact going to change the way women are perceived. Stereotyping of women by media and advertisers will become more difficult, she says because the social media is populated by women of all ages who refuse to be a demographic, who are all very different and whose voices and preferences are now being heard.

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By popular request, the video of JAF’s talk Kung Hei Fat Choy!

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