Thanks … but what do i do with this?

April 27, 2012 at 12:06 am 12 comments

I received a package in the mail. Like most people I love presents. Quickly tore open the packaging to discover that it was a gift from Standard Chartered where I have been maintaining an account for some years. Not that I am not grateful but what do I do with this cricket helmet and ball exactly? Any suggestions?

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I saved a life today! On great demand!

12 Comments Add your own

  • 1. Zaheer Kidvai  |  April 27, 2012 at 12:18 am

    You could give it to Sabeen … Anything to do with Cricket is useful for her😉

    Reply
  • 2. shobz  |  April 27, 2012 at 12:18 am

    Donate it to some under privileged child🙂

    Reply
  • 3. Muhammad Adnan  |  April 27, 2012 at 12:26 am

    donate it to those kids who can’t buy helmet and ball.
    You will easily find these kids here😦

    Reply
  • 4. Usman Latif  |  April 27, 2012 at 12:28 am

    hey Jehan.. we’ll play cricket together!😉

    Reply
  • 5. hamidminhas  |  April 27, 2012 at 12:33 am

    The first person commenting (that’s me) should be sent for loving, playing and living this game in daily basis

    Reply
  • 6. Usman Latif  |  April 27, 2012 at 12:35 am

    hey Jehan.. we’ll play cricket together!🙂

    Reply
  • 7. hamidminhas  |  April 27, 2012 at 12:35 am

    The first person commenting (yeah that’s me) should get this in his mailbox for loving, playing and living this game daily

    Reply
  • 8. Shahrukh  |  April 27, 2012 at 12:57 am

    Please send it to me :p

    Reply
  • 9. Yaserr  |  April 27, 2012 at 3:51 am

    Buy a bat and start playing the game😉

    Reply
  • 10. Tariq Aftab  |  April 27, 2012 at 8:24 am

    Nothing to worry about. We need sportsman spirit.

    Reply
  • 11. Jehan  |  April 27, 2012 at 8:30 am

    Overwhelming number of comments received on Twitter. These will have to be read bottom-up for some of the comments to make sense. Thanks everyone for your comments. In response, yes of course women play cricket but although I am a great fan of cricket, I am not one of the women who has ever played – and in my current state of health (bad knees and all) I would not be able to anyway.🙂 As for giving this to a kid, it is too large a helmet to fit on a kid’s head. Considering Sabeen’s request😉

    Haseeb Shaukat @haseebshaukat
    @jibranjamshad @jehan_ara +1😉

    in reply to @jibranjamshad

    Ted Rubin @TedRubin
    RT @samramuslim: Had bank mktg team spent a little effort in reviewing customer info-they wud have had a wowed cust instead @jehan_ara #RonR

    Samra Muslim @samramuslim
    @inawab u shud go and give a kick to ur bank’s stoopid marketing ppl!! @jehan_ara

    in reply to @inawab

    Nawab @inawab
    @samramuslim @jehan_ara haha… Send it to me… Thats my differed bonus payment i guess

    in reply to @samramuslim

    Anthony Permal @anthonypermal
    @samramuslim @jehan_ara @shobz I know. I’m trying to irritate u n it’s working

    in reply to @samramuslim

    Major @MajorSaheb
    @samramuslim @jehan_ara Very much highlighting it. Hope they send her a travelling bag tommorow. A gesture of realization!

    in reply to @samramuslim

    Samra Muslim @samramuslim
    @anthonypermal ofcourse they do!! That’s not really the point here… @jehan_ara @shobz

    in reply to @anthonypermal

    Samra Muslim @samramuslim
    @MajorSaheb I think @jehan_ara ‘s blog and tweet IS highlighting that point – no?

    in reply to @MajorSaheb

    Anthony Permal @anthonypermal
    @samramuslim @jehan_ara @shobz women don’t play cricket?

    in reply to @samramuslim

    Sabeen Mahmud @sabeen
    @samramuslim @shobz It is quite ridiculous but just a reminder, women play cricket! I am desperate for that helmet! Paging @jehan_ara

    in reply to @samramuslim

    Samra Muslim @samramuslim
    @anthonypermal SCB sent @jehan_ara at cricket helmet!!! @shobz

    in reply to @anthonypermal

    Major @MajorSaheb
    @samramuslim @jehan_ara Very true. But I believe if we highlight it, and let them know. It might be useful.

    in reply to @samramuslim

    Major @MajorSaheb
    @samramuslim @jehan_ara I am sure they dont do their homework. Cause this just kills the idea of customer appreciation. Customer isnt happy

    in reply to @samramuslim

    Tauseef Haider @Tauseef_TIP
    youtube.com/watch?v=Sh-JRo… you might like in context of marketing and social media @MajorSaheb @samramuslim @jehan_ara

    Samra Muslim @samramuslim
    @MajorSaheb a nice travel bag cud be a more useful gift to send @jehan_ara !

    in reply to @MajorSaheb

    Major @MajorSaheb
    @samramuslim @jehan_ara Either you do a one on one basis customer survey, before giving out stuff. Or you give them options,but with a pitch

    in reply to @samramuslim

    Samra Muslim @samramuslim
    @MajorSaheb SCB knows a lot about @jehan_ara – they just didn’t look! From here CC or a/c info they wud know she travels a lot for eg

    in reply to @MajorSaheb

    Major @MajorSaheb
    @samramuslim @jehan_ara You might want to compile a list of customers who got baffled up. And send it to higher ups in SC. Might help.

    in reply to @samramuslim

    Samra Muslim @samramuslim
    @MajorSaheb if customer is asked to choose – u loose the ‘wow’ factor! U gotta reach out to them smartly!! @jehan_ara

    in reply to @MajorSaheb

    Asim Zeeshan @asimzeeshan
    @jehan_ara they want you to start playing cricket *sarcasm* lol

    in reply to @jehan_ara

    Samra Muslim @samramuslim
    @MajorSaheb customer data is all there! Targeted customer comms is the key! Its the information age not ice age yaar!! @jehan_ara

    in reply to @MajorSaheb

    Adeel Asad. @Aadii_
    @jehan_ara Damn, why on earth did i closed my account ? Why o Why . I missed a potential opportunity here.😛 … #StandardChartered

    in reply to @jehan_ara

    jehan_ara @jehan_ara
    Thanks Standard Chartered but … what do I do with this exactly? jehanara.wordpress.com/2012/04/27/tha…

    Retweeted by @asimzeeshan

    Samra Muslim @samramuslim
    And @jehan_ara is the 3rd SCB customer in my #SocialMedia circle who is ‘baffled’ by the Standard Chartered ‘gift’ …!

    Retweeted by @asimzeeshan
    in reply to @jehan_ara

    Major @MajorSaheb
    @samramuslim @jehan_ara It would be more better and be more loved by a customer, if they were given a list of options to select from.

    in reply to @samramuslim

    Major @MajorSaheb
    @samramuslim @jehan_ara Not useful for them I know. But Golf Club has other recreational activities too.But I agree,research should be done.

    in reply to @samramuslim

    Samra Muslim @samramuslim
    @MajorSaheb ya – great for those who play golf – what about those who don’t?! @jehan_ara

    in reply to @MajorSaheb

    Samra Muslim @samramuslim
    And @jehan_ara is the 3rd SCB customer in my #SocialMedia circle who is ‘baffled’ by the Standard Chartered ‘gift’ …!

    Retweeted by @fursid
    in reply to @jehan_ara

    Samra Muslim @samramuslim
    And @jehan_ara is the 3rd SCB customer in my #SocialMedia circle who is ‘baffled’ by the Standard Chartered ‘gift’ …!

    in reply to @jehan_ara

    Major @MajorSaheb
    @samramuslim @jehan_ara Very classic marketing. Membership of Golfclub for corporate account holders.

    in reply to @samramuslim

    Samra Muslim @samramuslim
    Had the bank marketing team spent a little effort in reviewing customer info – they would have had a wowed customer instead @jehan_ara #RonR

    in reply to @jehan_ara

    FurSid @fursid
    bwahahaha… is that a joke!? #EpicFail RT @jehan_ara: Thanks Standard Chartered but … what do I do with this exactly? jehanara.wordpress.com/2012/04/27/tha…

    Samra Muslim @samramuslim
    Classic #marketing and #prfail on Standard Chartered Bank’s part – sending expensive gifts which are irrelevant to the customer @jehan_ara

    in reply to @jehan_ara

    Samra Muslim @samramuslim
    Mass #marketing gone wrong! #pakistan #banks #SCB MT @jehan_ara: Standard Chartered, what do I do with this exactly? jehanara.wordpress.com/2012/04/27/tha…

    Retweeted by @asimzeeshan

    Samra Muslim @samramuslim
    Mass #marketing gone wrong! #pakistan #banks #SCB MT @jehan_ara: Standard Chartered, what do I do with this exactly? jehanara.wordpress.com/2012/04/27/tha…

    Retweeted by @Rai_Azlan

    Samra Muslim @samramuslim
    Mass #marketing gone wrong! #pakistan #banks #SCB MT @jehan_ara: Standard Chartered, what do I do with this exactly? jehanara.wordpress.com/2012/04/27/tha…

    Sabeen Mahmud @sabeen
    @jehan_ara ZOMG! Please may I have the helmet?

    in reply to @jehan_ara

    Jibran Jamshad @jibranjamshad
    @jehan_ara probably its there to make you realize that cricket in Pakistan also needs your attention just like IT🙂

    Reply
  • 12. Farzal Ali Dojki  |  April 27, 2012 at 10:28 pm

    on a slightly serious note – horrible CRM, a simple age/gender/marital status should be incorporated into gift selection

    Reply

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