Ads are driving me insane!
Am I the only one in this country who is finding it irritating to watch/listen to the current spate of advertising being run on television and radio?
Have any of you heard the Zong advert that was running last month which I personally found sexist and distasteful to an extreme? you know the one in which some young men are sitting around discussing the qualities they would prefer in a woman – all in one package? God that irritated me beyond belief! Did someone actually think it was clever?
Then there is the HBL ad with the Pakistani version of “Mr. Bean”. Does the bank really believe that someone will open an account in HBL as a result of his antics in this ad? Or is it just recall that they are aiming for, not call to action. Come on guys! Don’t forget the end goal!
Public service advertising is no better – have you heard the polio awareness ad in which Shahid Afridi asks if you want to gift your son a set of crutches or a cricket bat? I guess it is supposed to shock parents into getting their children the polio drops but somehow it doesn’t resonate with me on two levels – first of all the same message could have been delivered in a less crude fashion and secondly it appears to say that only the boy child needs to be protected from polio. The general idea of having someone of Afridi’s profile tell people to get polio vaccination for their kids is a good one but it needed to be scripted better.
And if it isn’t the quality of advertising, it is the frequency. Why do advertisers or their ad agencies believe that I want to watch or listen to the same ad several times in the space of a couple of minutes in succession. If anything, it puts me off the product that is being sold or irritates me into turning off the radio or television channel.