Want a Free copy of Founder Puzzles?

July 24, 2020 at 5:44 pm 14 comments

When Jawwad Ahmed Farid first asked me to go through Founder Puzzles – a book that he has written on Financial Modeling for Startups – I kept ignoring his pleas, insisting that I just didn’t have time (which I really didn’t). Zoom meetings, panel discussions, Fireside chats, interviews, etc. have all kept me in a state of constant exhaustion since the lockdown began.

However, if I am to be totally honest, I would have made the time but I didn’t want to even look at the book because I was scared. Despite the fact that my father and one of my brothers were career bankers and my youngest brother is a Chartered Accountant, finance is something I have never understood nor wanted to understand. I tune out whenever I have to look at anything that is related to finance. I was a bit annoyed that Jawwad wanted me to read it. I knew I wouldn’t get it. Why torture me by making me go through it?

But Jawwad is a friend and I find it very difficult to say no to a good friend. So a couple of days ago, after going home from work, I finally opened up the PDF of Founder Puzzles and started reading the chapters that he had said I should start with. And you know what? I was amazed that I actually understood the content. I guess I should have known that it would be an easy read, that the tone would be a friendly one, that it would be like reading a story – because that is how Jawwad has always conveyed the most difficult concepts – through storytelling. And he obviously knew who his readers were going to be – mostly founders from a computer science background for whom financial modeling would be as complicated as it is for me.

I will not tell you that I have read the whole book because I haven’t yet. I have read Chapters 1, 3 and 5 because that is what the author told me to start with. What I really like about the book is that the learning is experiential and takes place through questions being asked, assumptions being made and then those assumptions being tested quickly, either being proven right or wrong so that one can move on to the next stage.

As Founders many of us are prone to jumping into an initiative without actually thinking it through. Yes passion is a key driver and keeps us going through the worst of times. But we have got to admit that if we gave a little thought right at the outset to costs, to pricing, to expected revenues, perhaps we would not end up making some of the mistakes we do. Founder Puzzles will ensure that we don’t.

I feel that the book is so very important for every founder that I have decided to give away 20 copies (I have paid for 10 and the author has thrown in an additional 10 copies).

But, having said that, I don’t want these books to gather dust in your folders. They are yours for the taking if you promise to read the book and post a review on FB, Linkedin and Twitter. Talk about what you learnt from the book, how the book helped you and how you found it relevant. Also talk about what the author could do to make it better and more relevant. When you are done, tag me and Jawwad Farid on your review. Let’s start a conversation on educating ourselves when it comes to numbers and finance. About time we did something about this together. First come first served. Women founders preferred. Ping me now or post in the Comment section.

The book comes with three excel files. Basic models to work with and use side by side with the book. It also comes with a free copy of Reboot and Better Excel charts

For those who are not fortunate enough to get a free copy, go and buy one. It is the best investment you will ever make https://bit.ly/FounderPuzzleStore

Entry filed under: Posts.

No-one can ever replace her An adventure and a half

14 Comments Add your own

  • 1. Hasan Lanewala  |  July 24, 2020 at 6:18 pm

    Willing to abide by the conditions. Don’t know how long it would take to finish reading the book though 🙂

  • 2. Nasir Jumani  |  July 24, 2020 at 8:14 pm

    Up for the review!

  • 3. Muhammad Furqan Karim Kidwai  |  July 24, 2020 at 8:16 pm

    I’m up for it

  • 4. Muhammad Furqan Karim  |  July 24, 2020 at 8:20 pm

    I’m interested in reading this one. Will abide by the rules xD

  • 5. Azima Dhanjee  |  July 24, 2020 at 8:23 pm

    I am quarantined and I’d definitely be readingggg. Not really great with tweeting about the books I read though but I will try

  • 6. Misbah Afzal  |  July 24, 2020 at 9:09 pm

    Hello, I am the (female) founder of Mathalogics, we make learning maths fun! We were incubated at the Nest.io last year.

    We were inspired and driven by Jawwad Farid at Nest, it would be great to read his new book and have a conversation about it.

    Please visit our Facebook page.

    Thank you

  • 7. Radha  |  July 24, 2020 at 9:22 pm

    Very much interested. Definitely worth the time and effort.

  • 8. Areesha Saleem  |  July 24, 2020 at 10:42 pm

    I’m up for it!

  • 9. Tayyab Alam  |  July 25, 2020 at 3:11 am

    I definitely need this book! It may turn into a lifeline for my existing & upcoming startups as “financial modeling for Startup” is still something that I struggle to understand fully, even after a few years of being a techno-preneur.

  • 10. Ch Qasim Raza  |  July 25, 2020 at 7:49 am

    I want the free copy as i am planning to launch my own startup and it will help me as you described in your post.

  • 11. Hamza Qureshi  |  July 28, 2020 at 7:39 pm

    Would surely love to read it, and spread the word as u said.
    Am a finance Professional, would love to critique it as well.

    Jawwad sb included that pic of the cloud on the cover on my feedback 🙂

  • 12. Faraz Ahmed  |  July 29, 2020 at 6:03 pm

    I also the want the copy of book.

  • 13. Syeda Dureshahwar Zaidi  |  July 29, 2020 at 6:06 pm

    The book seems interesting. Being a bookworm,will definitely read this one. Up for the review!

  • 14. Raza Javed  |  July 29, 2020 at 6:28 pm

    Hello Jehan Ara,

    I would really appreciate a copy of this book and promise to read it asap and share my review online. I am an MBA Student at NUS Business School, Singapore with a focus on Venture Capital and Entrepreneurship. Post-MBA, I plan to come back to Pakistan to contribute my services in the Pakistani VC and Startup eco-system. Even though I have a finance background as my undergrad, I face difficulties when it comes to valuing early stage startups.

    Hence it can potentially be a very important learning resource for me. Would love to see how Jawwad Farid has tackled the problem.


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