The women behind Tohfay.com speak up on ITLoW

July 20, 2009 at 10:51 am 7 comments

Tohfay womenSo far on ITLoW we interviewed only the CEO/Founder of a company but sometimes there is more than one founder who is responsible for the vision and growth of an organization, and we felt that, off and on, we should be talking to them too.

And when some of them are women, we feel the need to highlight them more so that they can be role models for others who have been thinking about starting companies but haven’t taken that first step.

Although we had already interviewed Mehdi and Shahzad from Tohfay.com, we were delighted to have the opportunity to interview Safia Rafi (COO of Tohfay) and Dr. Muneeza Shah (the Chief Creative Officer) to find out how they had contributed to the development of Tohfay.com, Mamoon in Pakistan, Shaadi Waadi and Doodhpatti.com.

These two ladies are among the founding members and have brought their own brilliance, their concepts, their unique ideas and hard work to make the Tohfay products what they are today.

In my conversation with them on ITLoW, I discovered how many of the concepts had started as creative ideas in Muniza’s mind and she had to first sell them to a team that comprised specialists in strategy, business, technology and local expertise. I would love to have been a fly on the wall during one of their board meetings which I hear can get quite interesting – a lot of very vocal and open debate takes place before consensus is worked out.

I also discussed in this episode with Muniza and Safia the challenges that women face in Pakistan and how we can increase the number of women professionals and entrepreneurs, how we can change mindsets, how we can create eco-systems that are more women-friendly so that more women, how we can develop networks so that women can seek guidance and assistance.

There is a lot of talent and skill out there that is not being nurtured, that is not being channeled into the right areas, that is not receiving the attention that it should. Whether it be counseling at universities, generating confidence in women, giving them advice on the opportunities that are available, providing access to finance and to professional networks that will help hone their skills, assisting them with market outreach, teaching them business planning, creating support mechanisms like Day care centers, providing access to mentors and showcasing role models of women who have made it.

Some of this – the counseling, the advice and opportunities, the market outreach and access to finance – is needed for young men as well. We need to continue to work together to make this happen if we want to provide the impetus that is needed by the Pakistan economy.

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Afrah – a young technologist who knows her mind Me with me :-)

7 Comments Add your own

  • The women behind Tohfay.com speak up on ITLoW…

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  • 4. jonathan  |  July 21, 2009 at 8:05 am

    Great discussion. I hope this will inspire more women to do the same step. Thank you.

    Reply
  • 5. Nabela  |  January 27, 2010 at 4:47 pm

    Well Putted, But if you wanna Send gifts to Pakistan in the most unique manner Giftxperts.com sure is viable choice to visit. The site offers a user friendly interface with features like multiple currency options and convenient flexible delivery, which adds uniqueness to your gift. You can choose from wide product range like cakes, chocolates, computer accessories, etc. If you want to express your feelings in the most effective way http://www.giftxperts.com is also a viable choice to visit.

    Reply
  • 6. Waseem  |  February 1, 2010 at 2:08 pm

    I have been using Tohfay.com services since 2005. Their customer support is outstanding. One time my order was messed up due to the mistake of their delivery department. That made me very angry as it was my son’s birtday. But when I made complaint, they not only have re-delivered the things but also they have refunded the whole amount to me.

    I can not say anything about these newly started service like giftxpert. But I will always recommend others to use Tohfay.com. as these guys are a real company and will deliver your sentiments exactly like the way you were looking.

    Reply
  • 7. Canada flower shops  |  July 9, 2010 at 12:51 pm

    Hey great stuff, thank you for sharing this useful information and i will let know my friends as well.

    Reply

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